EzyRemit Engages New Zealand’s Southeast Asian Community at Auckland’s Largest Cultural Festival
EzyRemit participated in the Southeast Asia Festival 2026 at the Auckland Showgrounds, New Zealand, engaging directly with thousands of attendees over a two-day weekend. The festival — one of the largest Southeast Asian cultural celebrations in the Southern Hemisphere — brought together communities from across the Philippines, Vietnam, Thailand, Indonesia, and Malaysia to celebrate culture, food, music, and heritage.
As part of its expanding New Zealand presence, EzyRemit operated an interactive booth offering live platform demonstrations, promotional giveaways, and on-the-spot customer registrations. The weekend marked a milestone for the company’s community engagement strategy in the New Zealand market.
Why This Matters
New Zealand is home to over 400,000 Asian residents, representing approximately 15% of the total population (Stats NZ), with significant communities originating from the Philippines, Vietnam, Thailand, Indonesia, and Malaysia.
Remittance outflows from New Zealand to Southeast Asia have increased steadily year-over-year, driven by family support, education funding, and business payments.
For EzyRemit, participating in the festival was more than a branding exercise. It represented a direct connection with the communities the platform was built to serve. Face-to-face engagement at cultural events allows the company to understand customer needs, gather feedback, and demonstrate how its platform delivers faster, more affordable international money transfers.
The festival served as both a customer acquisition channel and a trust-building opportunity within the New Zealand Southeast Asian community.
Booth Highlights and Outcomes
The EzyRemit booth was among the most visited at the festival. The team offered a range of interactive activities designed to demonstrate smarter international money transfers:
- Prize wheel giveaways — hundreds of instant prizes distributed throughout the weekend, generating sustained foot traffic and crowd engagement
- Live platform demonstrations — team members walked visitors through the EzyRemit app, showcasing transfer speed and real-time rate comparisons
- On-site customer registrations — attendees signed up for EzyRemit accounts with dedicated staff assisting through the onboarding process
- Real-time rate displays — side-by-side comparisons demonstrated cost advantages over traditional remittance providers
The booth operated with multilingual staff fluent in Vietnamese, Filipino, Thai, and Indonesian, ensuring every visitor could engage in their preferred language. This personalised approach contributed to a high conversion rate among booth visitors.
The New Zealand Remittance Opportunity
New Zealand represents a strategically important market for EzyRemit. Key indicators include:
- Diaspora growth: the Southeast Asian population in New Zealand has grown approximately 25% over the past decade, creating sustained demand for affordable cross-border payment solutions
- Digital readiness: over 80% of financial transactions in New Zealand are conducted online, providing strong infrastructure for digital remittance adoption
- Remittance volume: New Zealand sends an estimated NZ$2.5 billion in remittances annually, with Southeast Asian corridors representing a significant and growing share
Events like the Southeast Asia Festival provide EzyRemit with direct access to this expanding customer base while reinforcing the company’s commitment to serving multicultural communities.
What Leaders Say
“New Zealand’s Southeast Asian community is one of the fastest-growing remittance demographics in the Asia-Pacific. This weekend validated our decision to invest in on-the-ground presence here — the demand for transparent, affordable digital transfers is clear,” said Allan Nguyen, Co-Founder of EzyRemit. “We plan to deepen our engagement across New Zealand throughout 2026 and 2027.”
The team noted that many new customers expressed particular interest in EzyRemit’s competitive exchange rates, 24/7 customer support, and the ability to send money to over 150 countries. The festival reinforced the growing demand for digital-first remittance solutions among New Zealand’s Southeast Asian residents.
EzyRemit’s Community Engagement Strategy
The Southeast Asia Festival Auckland is the latest in a series of community engagement initiatives by EzyRemit across the Asia-Pacific region. Recent events include:
- Tet Nguyen Dan 2026 celebrations at Cabramatta, Sydney
- University orientation programs for international students in Australia and New Zealand
- Cultural festivals and diaspora community gatherings across multiple cities
EzyRemit has committed to increasing its presence at New Zealand community events through 2026 and 2027, with a focus on Filipino, Vietnamese, and Indian community festivals.
About EzyRemit
About EzyRemit: EzyRemit is a digital remittance company headquartered in Sydney, Australia. It offers smart, reliable, and low-cost international money transfers for individuals and businesses worldwide. The platform is AUSTRAC-registered and supports transfers to over 150 countries, with specialised corridors to Vietnam, India, the Philippines, and other key markets.
Explore more at www.ezyremit.com
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